Studio journal

Short pieces on getting ready for a build and what to do after launch.

Copy gathered up front cuts two weeks off the build. What to write down before the first meeting.

The estimate line by line: design, build, copy and upkeep. What you pay once and what comes back every year.

Three situations where a page with a form makes money faster than a full store.

URL structure, service pages and speed. Without them no campaign makes sense.

When a phone is enough, when it is worth paying for a shoot and how to prepare for one.

How to judge in an hour whether a site is worth moving and what to keep from it.